Benefits Of Google Analytics In SEO

Google Analytics is a free web analytics service offered by Google which offers an easy way to track and report website traffic. Now, Google Analytics is the most widely used web analytics service on the web. You may have many visitors to your site but if you don't know any information about them, then it would be meaningless. Google Analytics provides a real-time overview of your website. In addition to visitors information, it provides data on how your website is performing and what all updation you have to do to meet goals. By using this we can know the number of users including real-time visitors, their location, gender, age group, and even devices, platforms, networks used etc. It can monitor social media activities and mobile app traffic. Let's see how one can set up a Google Analytics account.

Steps to create a Google Analytics account

1. Sign up for Google Analytics: Here you need to enter the account name, website name, website URL and choose the time zone. After entering these in appropriate boxes you have to click get tracking ID button and then accept the terms and conditions.
2. Add Tracking ID and Tracking code:  Go to admin tag select your site, copy the tracking ID and paste it in Analytics web property ID of settings in your blog. Then copy the tracking code from the same window and paste it in HTML code before body section by editing theme.
3. Learn about your audience: Arriving at this point you may be able to track your site's traffic and can analyze any data. 

Google Analytics metrics

• Sessions: shows you the number of interactions on your website over a particular time period.
• Users: The users metric gives you the number of users visited your site within a timeframe.
• Page views: The number of views of your web pages is shown. And the reloading of a page is also counted as an additional page view.
• Pages/session: The average number of visited pages per one session.
• Avg.session duration: Indicates the average session duration rather than giving an exact data.
• Bounce rate: The percentage of website visitors who bounced back from your site.

Hope you got an idea about Google Analytics and you can also visit my post on Google Webmaster Tools.

Thasneem M H