Introduction To Google Webmaster Tools In SEO

SEOs tend to use many tools to analyze the technical aspects of a website. One of the important tool webmasters uses is Google Webmaster Tool (GWT) also known as Search console. Google defines it as a mock point where Google and our website communicates with each other. Let's see how webmaster tools help to evaluate and improve your websites. 

Ways to use Webmaster Tools to improve on-page SEO

• HTML Improvements

HTML improvements can be found under Search Appearance in the Search console. This provides information about any issues with meta descriptions, title or contents of your website. With the help of this report, we can easily identify title or meta description issues and these can be optimized by updating them.

• Structured Data

We can find this under Search appearance and is a helpful way to explain the contents of your website to the search engine. Webmaster tools have a feature that shows the type of structured data that Google was able to find on your website.

• Keywords

Google analytics helps to know about keywords, keyword phrases people are using to find your website. It will also detect what keywords you used to optimize the page. This report may help to optimize the site according to the user's query.

• Sitemaps

The Sitemaps section allows you to know the number of pages submitted, indexed along with the last date it was processed.

• Crawl

Crawl info includes Crawl Errors and Crawl Stats. Crawl errors find the site errors or URL errors present in the sites. And Crawl stats give an overview of Google bot activities including the number of pages being crawled or indexed for last 90 days.

• Removing URLs

You can use the Remove URLs feature of GWT to remove any URL from Google's index. Only use this tool if you want to remove a URL permanently.

• Links to your site

This feature shows the links to your websites and we can make sure that non-spammy sites are linking with our sites.

Hope you got a brief idea about Google Webmaster Tools. You can also view my post on Best On-Page Optimization Practice. 

Thasneem M H